Trendos vocabulary for easy navigation

Visibility score - How often AI-generated responses include your brand for the selected product category and prompt. It shows the share (%) of responses where your brand appears. For example, if there are 100 responses and your brand is mentioned in 34 of them. Visibility score will be 34%. The higher visibility score - the higher brand visibility.

Share of voice - How much attention (%) your brand gets compared to other brands in the same product category. For instance, your brand has 20 mentions, another brand has 50 mentions.

Share of voice your brand: ±28% (20/70)
Share of voice other brand: ±72% (50/70)

Citations - How many times the LLM mentions a certain domain as a source.

Ranking - The position assigned to your brand in AI-generated ranked lists. A value of 1 represents the top-ranked result.

Mentions - The number of times a brand’s name appears in responses. It usually reflects the total mentions for the selected date range.

Unranked mentions- a brand appears in a standard sentence or paragraph with other brands, but without comparative structure between them.
Ranked mentions - two or more brands are being directly compared on a shared topic using numbering, bullet points, table in a AI generated response.

Sentiment - The tone of AI-generated responses about your brand. It is calculated using a sentiment score: positive (1), neutral (0), or negative (-1).

Sentiment score - A numeric value showing the tone of AI-generated responses about your brand. It is calculated by averaging all positive (1), neutral (0), and negative (-1) mentions for the selected date range.

Vertical - A focused segment inside an industry. For example in Industry Food and Bevereges, that would be Bevereges.

Prompt group - This is the most granular lever describing what the product actually is.  For example in Industry Food and Bevereges, in vertical Bevereges, the prompt group can be water.

Position - is the position of a brand’s first mention within an AI-generated response, indicating how early the brand appears relative to other brands.

Trendos Score -  Shows overall brand performance in AI answers across different LLMs, based on ranking, mentions and sentiment. The closer number is to 100 - the better visibility.

Other:

First position - The earliest recorded ranking for a brand within a selected date range.

Latest position - The most recent recorded ranking for a brand within the selected date range, based on the latest available scraped data.

Cited source - The domain an LLM includes in its response as the source of information about a brand.

AI model - The LLM provider that produces the AI-generated responses